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B2B Service Platform for Industrial Procurement
Award — "Dprofile Recommends" for best interface design in category
Client
B2B startup
Industry
Industrial manufacturing services
My role
UX Research
Interface Design
Copywriting
Brand Identity
Landing Page Design
Interface Design
Copywriting
Brand Identity
Landing Page Design
Overview
Service interface design and promotional landing page
Case study
The client — a B2B startup building a platform for sourcing and placing orders for industrial manufacturing services
The product was positioned as a professional tool for both sides of the market — not another generic tender platform
Problems & Goals
• The product needed clear differentiation from commodity tender platforms and had to establish itself as a trusted professional tool in a crowded space.
• The target audience consisted of conservative industrial sector players with limited experience adopting new digital solutions — requiring extra attention to clarity and trust signals.
• The project required designing an intuitive service interface and a conversion-oriented landing page capable of attracting both clients and investors.
• The target audience consisted of conservative industrial sector players with limited experience adopting new digital solutions — requiring extra attention to clarity and trust signals.
• The project required designing an intuitive service interface and a conversion-oriented landing page capable of attracting both clients and investors.
Solutions
• User research & discovery: Conducted a series of in-depth interviews with both buyers and suppliers to surface real pain points in the industrial sector. Research findings directly shaped the feature set — only elements solving concrete user jobs were included in the design.
• User flow mapping: Designed end-to-end user journeys — from onboarding and registration through to placing or finding orders. Mapping the flows made the interface transparent and navigable even for users unfamiliar with digital procurement tools.
• B2B-focused content and visual design: Developed a landing page that communicates the platform's value proposition clearly, builds credibility with potential investors, and reflects the professional tone expected by industrial buyers.
• Simplified interface and frictionless onboarding: Removed unnecessary fields and redundant configuration steps to create an experience that feels professional without being overwhelming — accessible to users at any level of digital maturity.
• User flow mapping: Designed end-to-end user journeys — from onboarding and registration through to placing or finding orders. Mapping the flows made the interface transparent and navigable even for users unfamiliar with digital procurement tools.
• B2B-focused content and visual design: Developed a landing page that communicates the platform's value proposition clearly, builds credibility with potential investors, and reflects the professional tone expected by industrial buyers.
• Simplified interface and frictionless onboarding: Removed unnecessary fields and redundant configuration steps to create an experience that feels professional without being overwhelming — accessible to users at any level of digital maturity.
Outcomes
• Research-validated feature set: Surveys and interviews defined the core platform functionality, ensuring the product addressed actual user needs rather than assumptions.
• Clear structure and reduced friction: Simplified navigation and a consistent visual system improved usability and helped attract both new clients and early investors to the platform.
• Industry recognition: The project received the "Dprofile Recommends" award for best interface design in its category — reinforcing the startup's credibility and market positioning.
• Clear structure and reduced friction: Simplified navigation and a consistent visual system improved usability and helped attract both new clients and early investors to the platform.
• Industry recognition: The project received the "Dprofile Recommends" award for best interface design in its category — reinforcing the startup's credibility and market positioning.
Want a design that resonates with your users and drives results?
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Contact
Mon–Fri 9:00–18:00
Sat 10:00–16:00
Sat 10:00–16:00
Get in touch to discuss a project, ask a question, or explore collaboration options
Спасибо! Ваша заявка успешно отправлена.
Я свяжусь с вами в течение часа, чтобы обсудить детали и ответить на все вопросы.
Я свяжусь с вами в течение часа, чтобы обсудить детали и ответить на все вопросы.
Что-то пошло не так, пожалуйста, попробуйте снова, или напишите мне в Telegram
